The Commonalities

Published 11 September 08 by Justin French

I’ve been doing a huge purge of my feeds lately, but The Cooper Journal will be staying put! I particularly enjoyed The parable of The Homer, posted a few minutes ago:

The moral is of course that designing for almost any single individual runs a huge risk of building a product around personal idiosyncrasies—the things that are different about that person, which is a lot different than designing for personas or user archetypes where the goal is to make decisions focused on the commonalities between members of the intended audience.